Founded in 2016, DxChannel (当下频道) is a video brand focused on China’s millennials & Gen Z. The brand’s well-produced videos, distributed through Chinese video sharing site Bilibili and on YouTube, are about life, the workplace, and consumerism. They also have a clear public focus, with an explanatory journalism style similar to that of the American news and opinion website Vox. DxChannel currently has 430,000 followers on Bilibili, ~133,000 on YouTube and 1,000,000+ followers on Weibo.